Running a marathon requires a different strategy from when you are running a sprint. The plan for a sprint is simple – run as fast as you can. But for a marathon, it is not just about speed. You have to know how to navigate the terrain, how to manage your bodily resources, know when to accelerate and when to hang back. Get one thing wrong and you might not make it to the finish line.
But do you know what I love about a marathon? Anyone can win!
It doesn’t matter when you started the race or how far behind you were mid-way through. All that matters is that once you have the right strategy in place, you can finish strong.
The same applies to content marketing.
Companies need to realise that consumers don’t care about the things you think make you inferior to the competition – the size of your company, years of experience, turnover, influence in the industry or the number of Harvard grads you hire doesn’t matter.
All your consumers care about is how much you care about them. Period.
This can easily be demonstrated by the effort you put into providing them with quality information that affects their lives positively. So that even when they have to spend a little extra on your product, they are getting so much more from you via the numerous resources you make available for them. They see your passion for them, and to a consumer, that is all that matters.
Your price could be the lowest and people still wouldn’t buy. You could have a million employees, but once you stop being people-centric, you can lose it all overnight.
Content Marketing is about one thing – going the extra one thousand, nine hundred and ninety-nine miles for your clients, while your competitors stopped at one!
How we create your Content Marketing Strategy
1. Client Comprehension
At Copy Briccs, our work always begins with a thorough understanding of your business, not just your industry as a whole, but you in particular. Our experience with another firm in your line of work does not give us the right to recommend a formula that worked for them. No!
Every company is a unique entity and your customers (past, present and future) are also unique. It is therefore imperative that every strategy is made to suit your company’s vision, goals, employees and consumers.
2. Competitor Analysis
The strategy will also look at what your competitors are doing, because replicating someone else’s work is a sure formula to end up second place.
By observing what your competitors are doing, we would be able to come up with a strategy that differentiates you from the pack. This could mean doing something radical or even scary, but the results will speak for themselves.
3. Buyer Personas – Customer Study
Our greatest objective is to find a way to help you bond with your clients, which requires us to study their personas, their goals, their challenges and your opportunities.
4. Channel Selection
Once we know more about your clients, we will decide which platforms beside your website would best help you connect with your fans. Just because everyone is on Facebook doesn’t mean your clients are, or that they want to be reached out to that way.
5. Success Stories
We also evaluate what has worked for you in the past. We are not compliment-shy at Copy Briccs and we are happy to celebrate every accomplishment you’ve had. We are so candid in fact, that if you are doing everything right, we’ll be the first to tell you, even if it means losing your business.
When you agree to work with us, trust that we would not be on a fault-finding mission but rather a fact-finding one. It could be that only one aspect of your strategy needs to be improved and we would be happy to work on that.
The bottom-line for us is not our bottom-line, it’s yours.
By building a solid content strategy you will get to show your customers just how important they are to you. The result would be a growing, vocal fan base of consumers ready to spread the word to their friends and colleagues about the awesome service you offer.
When you put your customers first, it will trasnform your company and yield remarkable results – more sales, increased revenue, more followers, and a good night’s rest.
If you would like to know more, kindly fill out our contact form so we can start preparing a strategy for you.
Once the strategy is complete, the real work begins. Can’t wait!