Content Marketing Strategy
Everything you do should revolve around a solidly built strategy. Your strategy will determine the type of content you develop, how often, the language you use and the responses you get. Much like a business plan, a content marketing strategy is based on thorough research of your company, industry, target market and audience.
The content strategy will serve as the blueprint for your firm’s activities over the next 12 months and it will be reviewed monthly. Without a strategy, your content marketing would be like a kid riding a bicycle in circles – it would be very exciting but it won’t lead anywhere. Instead, it should be like a transatlantic flight – you cover a lot of distance even while you’re asleep, and it looks effortless (for you, the passenger).
Once we’re done with your content strategy (or if you have one already), the next step would be to develop content for your website and social media pages.
Every piece of content we develop is based on over the top research and is aimed at creating a 360-degree reference point for your clients. We propose topics we believe would be most helpful to your clients, with a focus on quality, not quantity.
Different types of copy we write:
Thought leadership articles
Social Media Management
Ah! The untameable beast! Or so many businesses think.
Navigating social media is a lot easier when you have a strategy. By understanding what your audience expects from the different social media platforms, we are able to craft content they can connect with.
Many people tend to post the same content across the different platforms – which can be okay – but the language should always be different. Instagram is playful, Twitter is more serious, Facebook straddles both but LinkedIn is all business. People also use these channels for different reasons, despite it being the same audience. By studying the different channels, we are able to post content that appeals to your customers, without using a one size fits all approach.
Besides the above-listed services, we are able to provide other content based on what our clients need. You might even have an idea no one has thought of yet, and we’ll be happy to help you develop it.
You can also decide to sign up for one of these services or all three – and any extras you have in mind.
We operate a rolling one month contract, as we don’t believe in tying clients down to long contracts.
Return on Investment
Content marketing on average yields a 300 – 700% ROI over the course of the first year. The best thing about it is that evergreen content keeps yielding returns for years to come, even after you have stopped publishing new content.
We measure ROI in financial terms, though metrics such as visitors, likes, comments and shares are also important. Unfortunately, businesses survive on revenue, not social media likes and that is what we measure.
Remarkable changes usually begin to show between 3 – 6 months, provided a reasonable amount of content has been developed.
We partner with our clients to ensure their goals are accomplished within the shortest possible period. We support you publically, sharing your content and services with our own personal contacts.
We strive to provide you with the best possible service and we’d be happy to recommend other professionals that can help other aspects of your business. After all, content marketing isn’t the only thing you need. But for now….
Let us know what you need and we’ll be happy to get cracking.